We’re A fierce team, built on a dream to better sports.

With rich experience in Sports Media, growth marketing, and in high-growth startups, our team is built to move fast and reshape how fans build the connections with the athletes they care about.


Originally ProU Sports, Our MVP set out to bridge the gap between college sports fans and professional sports by creating a platform for college fans to follow an athlete's journey once they've hit the pros.


Customer Insights lead us to expand ProU into BACKR Sports, a platform geared toward the next generation of fandom. BACKR is the hub for following players, not teams.


We are utilizing the TechStars Minnesota Twins accelerator to integrate BACKR into the sports industry. We are excited about this opportunity to connect and partner with leaders in the space. Next up, we are launching coverage for NBA in 2023.